The importance of cover art

Is cover art important in an ebook world? YES!

One of the authors I speak with on Goodreads recently blogged about this subject and his experiences with it. I think Tony Bertauski sums up the importance of good cover art, even in this virtual world we’re living in quite well. You can see his blog post here. He is just one example of what it is like for hundreds, possibly thousands of independantly published authors out there. When you start writing, do you think about the cost of paying to have someone create a cover for you? Are you one of the lucky few who can do their own, or know of someone who could do the cover for you? How much is acceptable to spend on your first cover? How long will it take you to make it back?

These questions and more are what rocket through an authors head before they hit the ‘publish now’ button on their book.

So, how do you do it? How do you find your graphic artist for your first cover? Some of my friends have suggested going through people that you know, if you know an artist personally maybe they’d like to do a cover for your book, if you live near a school, perhaps you could offer up some $$ for one of the students and have them create a cover for you, or more realistically, you can do the leg work and find a graphic designer or artist online and approach them.

The cost can be anywhere from $50 right through to the hundreds, depending on who you go with, what level of work they have to do and so on. It really depends on what type of cover you are after.

Cover Art Do’s

  • Make it easy to read
  • Make it appealing
  • Make it relevant to the story

Here’s a couple of covers that I think work well:

New cover from Tony Bertauski

Book #3 from David Estes evolution trilogy.

Now compare these with Tony’s previous edition of the cover. There’s nothing wrong with it, but it doesn’t have the same flair as the new one does it?

Cover Art Don’ts

  • Put too much on the cover
  • Use fonts that are hard to read
  • Underestimate the power of a good cover!

What are some of the covers that you think are stunning? Which ones don’t work for you?


4 thoughts on “The importance of cover art

  1. It’s the bane of my existence! The cover and the title can take up more time than actually writing the story. I had an artist paint the cover for my last novel and now with my new novel I’m having a million thoughts with ‘will it work or won’t it?’

    I guess we’ll just have to wait and see when it’s published…

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